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How Do Salesforce Sales Cloud Features Help Organizations Empower their Sales?

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Monica Barthalomeo,

January 13, 2022

How Do Salesforce Sales Cloud Features Help Organizations Empower their Sales?

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It’s well-said customer is king. You need to understand your customers thoroughly and identify their needs and expectations to meet them effectively. However, this can prove to be a major challenge. In this information age, you may lag behind your competitors if your business is not data-driven and doesn’t use the latest technologies. That’s not what any company wants. The Sales Cloud suite of applications from Salesforce helps you address these challenges with high efficacy, thereby, helping you get insights into your business and meet the needs of a dynamic market.

What We Cover in This Blog

  • Benefits of Salesforce Sales Cloud
  • Sales Cloud Features
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Benefits of Salesforce Sales Cloud for Your Business

Let’s delve deeper to understand the benefits of Salesforce Sales Cloud and how it can equip you to overcome hurdles and grow.

Benefits of Sales Cloud for your Business
  • Go Mobile Seamlessly

Businesses that are adopting mobility solutions are experiencing a remarkable increase in ROI. Given this, almost all organizations are looking for enterprise mobility solutions that let them work anywhere, anytime.

Sales Cloud helps you monitor and track every activity of your operations and sales teams at a granular level using any device. From sales charts to call logs and reports to dashboards, Salesforce Sales Cloud helps you respond to all your deals with just a few clicks.

  • Forecast Sales Effectively

Though sales reps spend over a considerable amount of their time on sales forecasting, their accuracy is way less. Salesforce Sales Cloud helps make sales forecasts more precise; the novel product provides a comprehensive view of all your team’s forecasts in real-time and delivers multicurrency support, and gives you a competitive edge in whichever region your business operates.

  • Increase Lead Generation and Conversion Rates

Lead generation and conversions are at the core of every business. And Sales Cloud is the best CRM solution that helps you accomplish this goal. The lead management feature of this Salesforce allows you to track your leads closely, while you oversee your marketing campaigns across various channels. Thereby, you can supply the correct data to your sales professionals to make your business thrive.

  • Boosts Productivity with AI

A key element that makes Sales Cloud the most sought-after tool for businesses worldwide is Artificial Intelligence (AI). Einstein AI for Salesforce Sales Cloud helps you identify potential leads and prioritize them, and thereby, empower your team to close and convert the leads quickly, with minimal effort. This AI-enabled automation will help you boost your productivity, and in turn, increase your revenue.

Sales Cloud Features for Businesses

Growing businesses face a myriad of selling challenges. And Sales Cloud is the perfect solution that Salesforce has come up with to help professionals tackle these challenges easily. Let’s look at certain Sales Cloud features that alleviate your major pain points.

  • Account and Contact Management

Knowing all contacts of your customers’ accounts is now easy with Sales Cloud. The account and contact management feature helps you gain access to your customers’ communication history, critical information and actual and potential contacts in no time. Armed with this feature, you can get a bird’s eye view of every customer that helps you understand and strategize how to interact and deal with each of them, thereby, letting you personalize your approach.

  • Opportunity Management

Sales are the fuel that keeps a business running. With the opportunity management capability of Sales Cloud, you can manage all your sales activities from any part of the world as it helps you focus on things that matter the most for the growth of your business. From helping you get insights into your competitors’ activities and strategies to acquiring a broad view of various deals and formulating the right approaches to close deals, this feature helps you streamline your sales processes with great precision and effectiveness.

  • Lead Management

If you’re looking to convert leads into customers, then the lead management feature is what you need. From letting you track all relevant information about your leads with high accuracy to tracking all your marketing campaigns, this Sales Cloud capability assists you in making informed decisions and assigning those leads to the right account managers at the right time.

  • Reports and Dashboards

Creating and designing sales forecasting reports is not a difficult task with the reports and dashboards capability. All you have to do is drag and drop groups, filters, charts, fields and categories you want to include, and you will get a real-time report view in an instant. Additionally, you can monitor your team’s performance through various sales activity tools and dashboards that expedite your decision-making process.

  • Pipeline and Forecast Management

The pipeline and forecast management feature comes with predictive AI and data insights that empower you to comprehensively forecast possible revenues while giving you the complete picture of your sales pipelines and other related business activities.

  • Process Automation

Yet another capability that helps you simplify your business processes with a simple drag and drop feature is process automation. It lets you design automated business workflows and alerts without delays and helps you automatically assign tasks to the right reps on the go, as deals move through different stages, with a point-to-click interface.

  • Data Management

Accessing data that matters and providing it to the right stakeholder is one of the keys to a business’s success. The data management feature from Sales Cloud is backed up by AI that helps you identify potential customer segments, uncover the changing needs of business environments and pinpoint growth opportunities.

Salesforce Sales Cloud is a great tool to enhance your business in terms of efficiency, productivity and revenue, and implementing it is one of the best decisions you will ever make. At Solunus, we help you enjoy the benefits of Salesforce Sales Cloud, harness its immense potential and design effective yet affordable solutions fully tailored to your business needs. Since our inception, we have been working with companies of all sizes in diverse industries, enabling us to understand the unique needs of our clients and come up with the right solutions to create the best value.

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About Solunus

Solunus is a dedicated Salesforce partner organization, headquartered in Dallas, Texas. Our unrelenting focus on comprehending the unique needs of our clients coupled with our unrivaled expertise of the Salesforce platform enables us to deliver the perfect solutions that create the best value for IT and business analytics firms.