The world of technology (and business) watched with excitement as Salesforce and Amazon Web Services (AWS) recently announced the expansion of their strategic collaboration. The announcement paves the way for the Customer Relationship Management (CRM) giant to considerably increase the use of AWS’ novel tools across its product portfolio. Salesforce will now be able toContinue reading “Salesforce and AWS Expand Their Relationship: What Does This Mean For You?”
New Features of Salesforce Financial Services Cloud – Empowering Insurance Firms to Serve Better
The insurance sector is undergoing a sea change – companies in this critical industry are under immense pressure to achieve high levels of affordable growth, deliver hyper-personalized customer experiences at scale, maximize agent productivity and come up with new, innovative models for their businesses. While leaders of insurance firms across the world are pushing forContinue reading “New Features of Salesforce Financial Services Cloud – Empowering Insurance Firms to Serve Better”
Drive Sales Productivity and Revenues with Brand New Salesforce AI Tools
Jim is a sales rep of a large insurance company. His organization assigns quarterly targets to Jim and other members of its sales team. The insurance provider pays handsome incentives to its reps who meet their targets. Unfortunately, over the last several years, less than a third of the firm’s sales team was able toContinue reading “Drive Sales Productivity and Revenues with Brand New Salesforce AI Tools”
6 Key Benefits of Generative AI Capabilities of CRM Systems for Marketers
Generative AI – a novel technological paradigm that has dramatically altered the business landscape. Companies across the world are eagerly looking to unleash the tremendous power of generative AI to enhance their productivity in a big way. In fact, a study reveals the market for generative AI solutions stood at USD 10.79 billion in 2022;Continue reading “6 Key Benefits of Generative AI Capabilities of CRM Systems for Marketers”
5 Incredible Capabilities of Salesforce Einstein AI for Sales Cloud
Artificial Intelligence (AI) – a novel paradigm that has dramatically altered the modern corporate landscape. Powerful tools utilizing the latest advances in AI are empowering companies across the world to harness the immense potential of their data to maximize efficiency and deliver excellent customer experiences; from assessing the likelihood of a prospect turning into aContinue reading “5 Incredible Capabilities of Salesforce Einstein AI for Sales Cloud”