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23 Interesting Salesforce Statistics and Facts in 2023

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Phani Madhav Chegu,

January 17, 2023

23 Interesting Salesforce Statistics and Facts in 2023

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We all know Salesforce is one of the most widely used IT platforms in the corporate world; the software behemoth offers a plethora of very powerful, business-user-friendly capabilities that make it immensely popular with companies of all sizes across the industry spectrum. Today, we’ll look at 23 interesting statistics and facts about this well-known organization.

Statistics and Facts that Showcase Salesforce’s Size and Market Share

1. Salesforce Is Used by Nearly 23% of Companies Across the World

Salesforce has been ranked the #1 CRM company by International Data Corporation (IDC) in the latest edition of its global semi-annual software tracker. This is the 9th time the San Fransisco-based IT major achieved the place of pride. It is interesting to note Salesforce is used by more than 22.9% of businesses worldwide, and this figure is more than the combined share of its nearest competitors viz. Microsoft, Oracle, SAP and Adobe, which occupy 5.8%, 5.1%, 4.7% and 3.6% of the CRM market respectively.

Salesforce Ranked #1 in CRM Market Share

Source: Salesforce

2. Nearly 150,000 Companies Use Salesforce

More than 150,000 businesses harness the rich features of Salesforce to delight their customers and grow their revenues. These include world-renowned companies such as KFC, Edelweiss, Amazon, Walmart, Toyota, The Hershey Company and many more.

3. Salesforce Earned a Revenue of 7.84 billion USD in Q3 2022

Salesforce has earned a revenue of 7.84 billion USD in the quarter ending September 30, 2022; the revenue increased 14% Year-on-Year (YoY). The company also returned 1.7 billion USD to its shareholders in the third quarter of 2022 in the form of share repurchases.

4. The Americas Are the Largest Market for Salesforce Products

The American continents contributed 14.74 billion USD (69.34%) of Salesforce’s total annual revenue in 2021. Revenue from clients in the region has increased by 22.32% over the past year; however, this rate of growth is lower than the worldwide average of 29.04%. Here is the region-wise breakup of the IT giant’s revenue.

Salesforce's Revenue by Regions

5. Service Cloud Is the Biggest Revenue Earner for Salesforce

Service Cloud was the biggest contributor to Salesforce’s revenue in 2021. Revenue from the product totaled 5.38 billion (26.93% of all subscription and support revenue). Sales Cloud occupied the second position by contributing 5.19 billion USD (25.97% of the company’s subscription and support revenue). Salesforce’s platform-based solutions together with MuleSoft and Tableau contributed 6.27 billion USD (31.38% of the IT major’s subscription and support revenue), while Marketing Cloud and Commerce Cloud accounted for 3.13 billion USD (15.66% of the organization’s subscription and support revenue).

Salesforce Revenue by Products

6. Salesforce Has 110 Offices Across the World

Salesforce has 110 offices located in 89 cities in different parts of the world. You can find Salesforce towers in 6 cities viz., San Fransisco, Atlanta, Indianapolis, London, New York and Tokyo, while 3 towers are under construction in Sydney, Dublin and Chicago.

7. Salesforce Partners Will Earn 5.80 USD for Every 1 USD Made by Salesforce

A study by IDC predicts Salesforce partner ecosystem will make 5.80 USD for every 1 USD earned by the CRM solutions provider, by 2024.

Statistics and Facts Pertaining to Salesforce’s Headcount

1. Salesforce employs more than 79,000 people

Salesforce provides employment to more than 79,000 people. If all Salesforce employees were to gather at one place, they would overflow the American football stadium, Levi’s Stadium, the home arena of San Francisco 49ers.

2. More than 50% of Salesforce’s US Workforce is Made Up of People from Underrepresented Groups

50.7% of Salesforce’s employees in the US come from underrepresented sections of society viz. women, African-Americans, Latinx, indigenous American, multi-racial, LGBTQ+, differently-abled and veterans.

3. Salesforce Spends Nearly 22 Million USD to Ensure Equality in Employee Pay

Salesforce spent more than 22 million USD to date for ensuring equal pay for equal work among its people. In 2015, the company launched an investigation to identify and eliminate gender pay gaps. Since then, it has endeavored to enhance its processes and widen the scope of its assessment to ensure equitable pay to its workforce.

Statistics and Facts Pertaining to Salesforce Careers

1. Technical Architect Is the Highest Paid Salesforce Job

A study conducted by Mason Frank shows technical architect is the highest-paid Salesforce job; people working in this job role earn 174,000 USD per annum, on average. Given below are some of the other high-paying Salesforce jobs.

Salesforce Jobs

Statistics and Facts Pertaining to Salesforce Trailhead

1. More than 1300 Trailblazer Communities Across the World Serve Salesforce Professionals

There are more than 1300 Trailblazer communities in 90 countries, which serve professionals performing different functions in diverse industries.

2. Trailblazer Community Has More than 17 Million Users

The Trailblazer Community has more than 17 million users, who utilize the platform to share knowledge and information and enhance their ability to use Salesforce.

Statistics and Facts Pertaining to Salesforce Usage and Benefits

1. Salesforce Facilitates Nearly 13 Billion Interactions in a Day

The Salesforce platform helped send 4.13 billion messages, enabled 6.06 billion service and case interactions and facilitated 2.65 billion Slack actions – all in one day.

2. 58% of Companies that Implemented Salesforce Reported Payback in Less Than a Year

Nearly 58% of companies reported payback in less than 12 months after implementing Salesforce, while the average payback time of the CRM system implementation is 13 months. It is also worthwhile to note the ROI on Salesforce can be as high as 500% of the amount invested.

3. Companies Using Salesforce Can Make Decisions 38% Faster

Organizations using Salesforce are able to reduce the time taken to make decisions by almost 38%. This is possible as the CRM system provides data-backed, real-time insights, which empower businesses to take the right actions without delay.

4. Organizations Using Salesforce Report a 35% Growth in Customer Satisfaction

Salesforce helps businesses improve their customer satisfaction levels by approximately 35%. The CRM powerhouse’s novel features help get the complete picture of customer requirements. This, in turn, allows companies to develop the right solutions to meet the needs.

5. Salesforce Helps Companies Increase Their Revenues by Approximately 25%

Companies using Salesforce have been able to increase their revenues by almost 25%, on an average. The robust IT platform helps firms provide delightful services to their clients, which results in repeat business and strong customer relationships.

Statistics and Facts Pertaining to CSR and Impact on Society

1. Social Value of 1.45 Billion USD Created by Salesforce in 2021

Salesforce created a social value of more than 1.45 billion USD in 2021; social value is the sum total of the value of Salesforce product donations and discounts, as well as pro bono hours.

2. Salesforce and Its Ecosystem to Create More Than 9.3 Million New Jobs by 2026

A report by International Data Corporation (IDC) estimated nearly 9.3 million new jobs will be created by Salesforce and its ecosystem, by 2026. The report also indicated the Salesforce ecosystem will generate 1.6 trillion USD of new business revenue by 2026.

Statistics and Facts Pertaining to Salesforce’s Sustainability

1. Salesforce Achieves Net Residual Zero in 2021

Salesforce reached its target of achieving net residual zero emissions, in 2021. The company met its goal of purchasing enough renewable energy to match all electricity it uses across the world.

2. Co-founded by Salesforce to Grow 1 Trillion Trees

Salesforce was instrumental in establishing the platform, which brings together different organizations to achieve the goal of conserving and growing 1 trillion trees by 2030, across the world. The company has also launched a sustainability initiative to protect the delicate ocean ecosystems.

3. Salesforce’s San Fransico Tower Recycles Up to 30,000 Gallons of Water Everyday

The Salesforce Tower in San Francisco filters nearly 30,000 gallons of water everyday, and then, safely repurposes it for various non-potable uses. The quantum of water thus saved is equivalent to over 7.8 million gallons a year — this is nearly the same quantum of water used by 16,000 residents of the Californian city.

As you can see, Salesforce is playing a key role in enabling the success of companies worldwide, thereby empowering the growth of the global economy. It is indeed one of the most important organizations in the digital era, facilitating seamless online business globally.

Hope you enjoyed this write-up. We’d love to know what you think about this post. Do share your thoughts.



About Solunus

Solunus is a dedicated Salesforce partner organization, headquartered in Dallas, Texas. Solunus provides top-notch Salesforce services that help you meet your revenue goals and build lasting customer relationships. Our unrelenting focus on comprehending the unique needs of our clients coupled with our unrivaled expertise of the Salesforce platform enables us to deliver the perfect solutions that create the best value for IT and business analytics firms.