Read this post to learn about the features of 6 widely-used Salesforce products viz Sales Cloud, Marketing Cloud, Experience Cloud, Service Cloud, Commerce Cloud and Revenue Cloud.
We all know a robust Customer Relationship Management (CRM) platform plays a critical role in the success of a 21st-century business. A powerful CRM system allows an organization to harness the immense potential of customer and marketing data to meet its clients’ needs with high levels of efficaciousness, thereby delighting them and achieving rapid growth.
Salesforce is the most widely used CRM platform; a study conducted by International Data Corporation (IDC) reveals the popular IT system is used by almost 22.9% of the world’s companies, including several Fortune 500 companies. Salesforce comes with a wide variety of useful features and is very simple to use; this makes it the preferred choice of firms across the world. According to a study commissioned by Salesforce, the CRM system empowers organizations to reduce the time taken to make decisions by approximately 38%, increase their revenues by at least 25% and improve customer satisfaction levels by nearly 35%.
Today, we will look at 6 top Salesforce products that will help you transform your business and take your growth story to the next level.
1. Sales Cloud
Sales Cloud is one of the most popular Salesforce solutions. It allows you to interact with prospective customers and clients in a hassle-free manner, develop super-precise forecasts of sales and handle opportunities very effectively. You can also use Sales Cloud to track and generate revenue throughout the sales cycle and manage your relationships with customers well. The innovative Salesforce product comes with various features that enable seamless execution of selling activities including effective management of leads, contacts, accounts and opportunities. Sales Cloud also facilitates automation of routinely-performed sales tasks, thereby allowing your salespersons to focus efficaciously on closing opportunities.
2. Marketing Cloud
Salesforce Marketing Cloud is a feature-rich product that enables you to understand the requirements of your customers effectively and provide fully-tailored experiences. It helps you automate the dispatch of e-mails to clients and interact with them on all channels smoothly. The novel solution allows you to develop a centralized repository of client information and share the information with the right people, at the right time. You can use Marketing Cloud to leverage a wide variety of data sources and deliver fully -customized experiences to customers and ensure they are well-engaged.
3. Experience Cloud
Salesforce Experience Cloud, known in its earlier avatar as Salesforce Community Cloud, is a robust product that helps you ensure all the information sought by your customers is at their fingertips. The solution enables you to auto-generate webpages on various topics to provide desired information instantly. You can also create easy-to-use self-service portals and online user communities with little effort. Furthermore, you can allow your clients to recommend relevant content, virtual groups and specialists on various topics. Experience Cloud allows you to track the engagement of your customers in real-time and utilize state-of-the-art tools to measure, analyze and optimize user experiences.
4. Service Cloud
Service Cloud is a power packed Salesforce product that allows companies provide excellent customer service delighting their clients. The solution facilitates delivery of the right solutions by providing complete visibility into the context of every issue and details of each interaction with the client. It helps you customize and automate all customer service processes with just a few clicks of the mouse; you can automatically assign cases to the agent with the right knowledge and skills, thereby maximizing First Call Resolution (FCR) rates. You can also provide quick responses to posts of customers on social networks such as Twitter, Facebook, Instagram and so on.
5. Commerce Cloud
Commerce Cloud is a novel digital commerce solution from Salesforce, which comes with a wide range of features that allow you to facilitate hassle-free e-commerce transactions and optimize revenues with minimal effort. You can keep track of stock inventories in real time and streamline delivery of products. Salesforce Commerce Cloud also helps you develop branded websites and user-friendly portals for your business partners, rapidly, with minimal effort. In short, you can ensure a highly efficient value chain — from manufacturers to distributors to the customer, you can deliver the perfect digital experiences.
6. Revenue Cloud
Revenue Cloud is a robust solution from Salesforce that empowers companies to come up with innovative business models to meet the dynamic needs of their customers in an effective and cost-efficient fashion. The novel revenue management product provides excellent support to a wide variety of revenue frameworks including single-purchase, perpetual licenses and milestone-determined charges. You can also charge a flat amount or bill users based on the quantity of a product brought by them. Revenue Cloud helps you handle fast-changing levels of demand very effectively; it enables you to scale delivery of services and sell optimally. The Salesforce product facilitates seamless automation of your revenue cycles, improving efficiency and lowering costs in a big way.
As you can see, the 6 Salesforce products listed above go a long way in helping you maximize your productivity and provide delightful services to your clients, thereby allowing you to forge strong customer relationships. At Solunus, we empower you to make the best use of cutting-edge Salesforce solutions to achieve your business goals. Our strong emphasis on comprehending your unique requirements coupled with unparalleled expertise of the Salesforce platform enables us to develop the perfect solution to the requirements.
Solunus is a dedicated Salesforce partner, based in Dallas, Texas. The company provides high-quality, affordable Salesforce services that empower you to achieve your growth goals and cement relationships with your clients. Our strong emphasis on comprehending the unique requirements of our customers and unrivaled expertise of the Salesforce platform allow us to deliver the perfect solutions that create the best value.