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Salesforce and AWS Expand Their Relationship: What Does This Mean For You?

The world of technology (and business) watched with excitement as Salesforce and Amazon Web Services (AWS) recently announced the expansion of their strategic collaboration. The announcement paves the way for the Customer Relationship Management (CRM) giant to considerably increase the use of AWS’ novel tools across its product portfolio. Salesforce will now be able toContinue reading “Salesforce and AWS Expand Their Relationship: What Does This Mean For You?”

New Features of Salesforce Financial Services Cloud – Empowering Insurance Firms to Serve Better

The insurance sector is undergoing a sea change – companies in this critical industry are under immense pressure to achieve high levels of affordable growth, deliver hyper-personalized customer experiences at scale, maximize agent productivity and come up with new, innovative models for their businesses. While leaders of insurance firms across the world are pushing forContinue reading “New Features of Salesforce Financial Services Cloud – Empowering Insurance Firms to Serve Better”

6 Key Benefits of Generative AI Capabilities of CRM Systems for Marketers

Generative AI – a novel technological paradigm that has dramatically altered the business landscape. Companies across the world are eagerly looking to unleash the tremendous power of generative AI to enhance their productivity in a big way. In fact, a study reveals the market for generative AI solutions stood at USD 10.79 billion in 2022;Continue reading “6 Key Benefits of Generative AI Capabilities of CRM Systems for Marketers”