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6 Key Benefits of Generative AI Capabilities of CRM Systems for Marketers

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Phani Madhav Chegu,

November 27, 2023


6 Key Benefits of Generative AI Capabilities of CRM Systems for Marketers

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Generative AI – a novel technological paradigm that has dramatically altered the business landscape. Companies across the world are eagerly looking to unleash the tremendous power of generative AI to enhance their productivity in a big way. In fact, a study reveals the market for generative AI solutions stood at USD 10.79 billion in 2022; the study estimates the market to be worth nearly USD 118.06 billion by 2032, registering a staggering Cumulative Annual Growth Rate (CAGR) of 27.02% between 2023 and 2032.

One of the major applications of generative AI in business is enabling marketing teams to engage with prospective (and existing) customers with high levels of efficacy. Here’s an interesting infographic that lists 6 amazing benefits of using the generative AI capabilities of CRM platforms for marketers.

As you can see, the generative AI capabilities of modern CRM systems help marketers to perform very effectively. At Solunus, we help you make the best use of Salesforce, the world’s most popular CRM platform to harness the immense potential of generative AI to achieve success. Our team of experts has worked with organizations of all sizes across the industry spectrum. The rich experience of the team coupled with our strong focus on understanding the unique marketing needs of your company helps us deliver the perfect solution to meet the needs.

Hope you liked this infographic. How do you use the generative AI capabilities of your CRM system? We’d love to know.

About Solunus

Solunus is a leading Salesforce consulting company, based in Dallas, TX, USA. Our proven ‘needs-first’ approach coupled with our unrivaled expertise of the Salesforce platform enables us to provide the perfect solution to help you deliver delightful services to customers and achieve rapid growth.