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Salesforce and AWS Expand Their Relationship: What Does This Mean For You?

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Phani Madhav Chegu,

December 14, 2023


Salesforce and AWS Expand Their Relationship: What Does This Mean For You?

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The world of technology (and business) watched with excitement as Salesforce and Amazon Web Services (AWS) recently announced the expansion of their strategic collaboration. The announcement paves the way for the Customer Relationship Management (CRM) giant to considerably increase the use of AWS’ novel tools across its product portfolio. Salesforce will now be able to adopt an AWS-native framework for its immensely popular solution, the Salesforce Data Cloud. The deepened partnership also enables customers of Salesforce to buy select solutions of the IT behemoth on the AWS marketplace, besides managing their data on Salesforce and AWS in an even more secure, hassle-free manner.

How does the strengthened relationship between Salesforce and AWS impact your business? It allows you to leverage a highly reliable, easily scalable platform to integrate your data and make the best use of cutting-edge generative AI tools to enhance your productivity in a big way and deliver delightful customer experiences.

Today, we’ll examine the key results of the extended relationship between Salesforce and AWS, in detail, and learn how it empowers the success of your organization.

Key Benefits of the Expanded Relationship Between Salesforce and AWS

Hassle-free Purchase of Salesforce Products on AWS Marketplace

We all know customers expect companies to enable them to buy products easily, and subscription-based software solutions are no exception. Your organization can now purchase state-of-the-art Salesforce CRM products including Data Coud, Service Cloud, Sales Cloud, Tableau, MuleSoft, Platform, Heroku and various industry-specific solutions from the AWS Marketplace; the businesses can use the user-friendly Amazon platform for subscribing to and managing Salesforce solutions smoothly. The AWS Marketplace will allow you to get the big picture of your IT expenditure and simplify your procurement process. You can also avail buying options such as private pricing and consolidate invoicing – this will go a long way in helping you optimally utilize your IT budget, and thereby get the best ROI. Furthermore, Amazon and Salesforce plan to roll out enhanced product support to firms using solutions of both companies across various regions of the USA sometime in 2024.

Seamless Data Management to Deliver Top-notch Customer Experiences

Salesforce and AWS are working together to make Data Cloud a 360-degree, highly flexible and ultra-secure data platform for their clientele. State-of-the-art zero-ETL (extract, transform, load) tools enable companies to construct their own ETL connectors between Data Cloud and AWS. The tools allow the organizations to unify all their data to get comprehensive insights in real time, make accurate forecasts and build more powerful applications. The firms can execute their code safely to perform data-processing activities such as complicated transformations, delivery of calculated insights and define data triggers. They can also come up with various user-defined functions utilizing AWS-powered services such as Amazon Elastic Compute Cloud (Amazon EC2), Amazon Elastic Kubernetes Service (Amazon EKS), and AWS Lambda.

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Easy Use of AWS Data and AI Tools on the Salesforce Einstein 1 Platform

Organizations can now utilize the latest solutions such as Salesforce Prompt Builder, available with Einstein Copilot Studio, to develop customized prompt templates fully grounded in their data. These templates can be sent to foundation models hosted on Amazon Bedrock, a service that facilitates access to popular foundation models from AI solution providers using an Application Programming Interface (API), along with the tools needed to develop and scale generative AI solutions. This will help organizations effectively use methods such as Retrieval-augmented Generation (RAG) with models from well-known AI firms such as AI21 Labs, Amazon, Anthropic, Cohere, Meta, Stability AI and so on. Apart from enabling businesses to access their foundation models by integrating Data Cloud and Amazon SageMaker, developers can utilize simplified tools to enhance the models on Amazon Bedrock through the Einstein Trust Layer and deliver excellent generative-AI-powered experiences using Salesforce Customer 360.

Smooth Integration of Salesforce Service Cloud and Amazon Connect

The enhanced collaboration between Salesforce and AWS will facilitate deepened integration of Service Cloud Voice and Amazon Connect, a public cloud customer contact center service – the integration will bring Amazon Connect Chat to Service Cloud Digital Engagement together helping companies predict issues, manage agents and improve scheduling efficiency in a big way. The integration will also empower agents and their managers to get high-quality automated assistance and get the necessary insights to provide excellent customer experiences.

Simplified Development of AI-first Apps for Salesforce and AWS

Salesforce has joined hands with Amazon to enable the use of Heroku as a Platform-as-a-Service (PaaS) solution for creating AI-first applications across the Salesforce and AWS platforms. The companies intend to enhance the Dyno computational functionality of Heroku by utilizing extremely powerful and cost-efficient AWS infrastructure to develop graphic-intensive applications. They also plan to use the infrastructure to help Heroku users execute resource-heavy workloads such as development of foundation models with high efficacy. Furthermore, the enhanced partnership between the two IT giants will enable Salesforce development teams to use Einstein Copilot Studio to define custom actions that can be invoked using Einstein Copilot to automate cross-platform processes effectively.

As you can see, the expanded relationship between Salesforce and AWS will allow you to ensure secure access and usage of data and the latest AI technology to meet the needs of your business. At Solunus, we work with our clients across the world to drive innovation and collaboration and facilitate development of customer-centric apps using cloud-hosted tools at their cutting-edge. Our strong focus on understanding your unique requirements and the rich experience of our veteran technologists who collaborated with organizations in diverse sectors help us develop the perfect solution to skyrocket your growth.

Hope you liked this post. How do you use revolutionary cloud-based paradigms to achieve success? We’d love to know.

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About Solunus

Solunus is a leading Salesforce consulting company, based in Dallas, TX, USA. Our proven ‘needs-first’ approach coupled with our unrivaled expertise of the Salesforce platform enables us to provide the perfect solution to help you deliver delightful services to customers and achieve rapid growth.