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Salesforce AI Cloud – Enabling Trust, Powering Growth

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Phani Madhav Chegu,

June 19, 2023


Salesforce AI Cloud – Enabling Trust, Powering Growth

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Salesforce has been on a spree of releasing novel products over the last few days. The products are truly revolutionary, enabling companies to leverage cutting-edge technologies to provide delightful experiences to their clients.

One of the game-changing innovations recently announced by the Customer Relationship Management (CRM) behemoth is AI Cloud. The powerful suite of state-of-the-art capabilities allows businesses harness the immense potential of generative Artificial Intelligence (AI) to skyrocket their efficiencies and delight their clients, by delivering trustworthy, transparent generative experiences in real time in all channels and workflows.

Today we’ll look at the brand-new Salesforce solution in detail and understand how it helps boost productivity in a big way, while ensuring the highest levels of security and full compliance to applicable rules.

Why Is the Release of AI Cloud a Watershed Moment in the World of Business?

Companies across the world want to adopt generative AI, but are apprehensive of various risks such as hallucinated responses, toxic text generation, privacy problems, bias and data governance concerns. These risks have resulted in a lack of trust. A Salesforce research report reveals nearly 73% of employees believe generative AI results in new security challenges and almost 60% of those who intend to utilize the technological paradigm don’t know how to ensure the safety of their data.

AI Cloud will go a long way in overcoming the lack of trust with the new Einstein GPT Trust Layer. The Einstein GPT Trust Layer will enable firms to stop Large-language models (LLMs) from storing sensitive client information. This will allow the firms to enforce data governance, while still harnessing the immense power of generative AI. The Einstein GPT Trust Layer is truly a radical development and sets a new benchmark for the safe use of generative AI in the world of business.

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What Are the Key Features of AI Cloud?

AI Cloud comes with various useful features that enable the following.

1) Seamless Integration with Various Salesforce Products

As with other solutions of Salesforce, AI Cloud can be seamlessly integrated with various products offered by the IT giant viz. MuleSoft, Einstein, Tableau, Data Cloud and Flow.

2) Hassle-free Hosting of Third-party LLMs

AI Cloud enables easy hosting of various third-party LLMs from Amazon Web Services (AWS), Anthropic, Cohere and so on, using Salesforce’s infrastructure. The generative AI solution will also enable firms to maintain client prompts and responses within the Salesforce infrastructure. Furthermore, Salesforce and OpenAI have teamed up to moderate content jointly by leveraging OpenAI’s robust Enterprise API and top-notch safety applications in association with the Einstein GPT Trust Layer to facilitate retention of data in Salesforce.

3) Efficient Utilization of Salesforce LLMs

AI Cloud will allow organizations to utilize LLMs developed by Salesforce to leverage sophisticated capabilities such as generation of code and assistance in business process automation, heralding a major transformation in how companies use their CRM tools. Salesforce’s LLMs such as CodeGen, CodeT5+ and CodeTF enable businesses to maximize productivity, obviate the challenges caused by the lack of skilled personnel, cut implementation costs and detect issues effectively.

4) Effective Use of Your Own LLM

Clients who train their own domain-specific LLMs can harness the capabilities of AI Cloud, while storing information on infrastructure owned by them. These LLMs, whether leveraging Amazon SageMaker or Google’s Vertex AI, can be connected directly to AI Cloud using the Einstein GPT Trust Layer.

How Does AI Cloud Help Supercharge the Productivity of Various Teams?

Sales

Members of your sales team can automatically create the content of highly personalized emails fully tailored to the needs of each of your clients.

Customer Service

Your customer service personnel can automatically generate hyper-personalized answers to queries of your customers.

Marketing

The marketing department of your organization can develop ultra-personalized content for engaging existing and prospective clients across all channels.

E-commerce

AI Cloud helps provide relevant real-time insights and product recommendations to deliver perfectly-customized digital commerce experiences at each stage of the buying journey.

Software Development

You can enable your development team to automatically generate code, predict and prevent potential bugs and improve coding efficiency.

As you can see, AI Cloud empowers you to maximize your efficiency and deliver delightful customer experiences. At Solunus, we help you make the best use of the latest Salesforce innovations to meet your business goals. Our team of veteran Salesforce professionals comprehensively analyze your unique needs and come up with the perfect solution that drives rapid growth.

Hope you liked this post. How do you plan to use Salesforce AI Cloud? We’d love to know.

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About Solunus

Solunus is a leading Salesforce consulting company, based in Dallas, TX, USA. Our proven ‘needs-first’ approach coupled with our unrivaled expertise of the Salesforce platform enables us to provide the perfect solution to help you deliver delightful services to customers and achieve rapid growth.